What would you be willing to do for fame? What if you want to be famous but have no talent? If popular culture in America has proven anything, it is that some people will do anything, no matter how degrading or humiliating, just as long as they have a camera pointed in their direction. In the 1970s, there was The Gong Show. It was a talent show for people who had no talent. They would get on stage and make fools of themselves and if the celebrity panel hated them enough they would bang a gong and whoever was on stage lost. There were rarely ever any winners. I do have to say, however, that the recurrent guest Gene Gene the Dancing Machine was an all around cool contestant. I’d share a six pack with him any day of the week.
Fascination for this kind of junk entertainment isn’t limited to America or any one time and place. Previous times gave us carny freak shows and circus side shows with geeks who bit the heads off live chickens. There might be an artistic side to boxing, but in the end all the audience wants to see is somebody being beaten to a bloody pulp. Entertainment in the Roman Empire made a spectacle out of gladiators fighting to the death. Medieval times made bear baiting a sport. Even Shakespeare satirized a talentless theater troupe in the last act of A Midsummer Night’s Dream. In more recent times we’ve had TV shows like Fear Factor and The Jerry Springer Show. Jackass was all about people who intentionally hurt themselves for the sake of comedy. In the 1980s, a man from India made it into The Guiness Book of World Records for growing the longest fingernails; he said he did that simply because his life’s goal was to be famous. The contemporary porn industry is partially about people voluntarily subjecting themselves to sexual degradation and humiliation in exchange for large sums of money. In the middle of all this, we’ve got the short novel Car by the master of grit lit himself, Harry Crews.
The lead character of the book is Herman. He grew up in the presence of wrecked cars. His father came up with the idea of making an auto graveyard in Jacksonville, Florida. Open to the public, people can spend a few quiet moments with a car they had crashed or one in which a loved one has died. His sister Junell’s job is to collect the wrecks in her tow truck and stack them up in the yard. His twin brother, strangely named Mister, puts the cars through compactors so they can be sold as scrap metal. The auto graveyard didn’t turn out to be lucrative enough so the family had to start selling the junked vehicles to make money. Herman grew up in this atmosphere, surrounded by auto wrecks at a business that didn’t live up to the vision his father had conceived. The theme of deferred dreams runs throughout the novel and sets us up for what comes later. Speaking of conception, Herman also wonders how many babies are conceived in the back seats of cars. In American culture, the automobile is all pervasive. It is alpha and omega and everything in between. Automobiles are fetishized for sexuality and status, and in Herman’s case, automobiles are food.
Herman is a dreamer. His dream is to become famous. How does a man whose talents extend no further than running a junkyard become famous? He captures the attention of the world by announcing that he will eat a car in public, piece by piece, over the course of several years. The news spreads all over America and even gets as far as Japan. When the time comes, he appears on stage in a hotel ballroom in front of a packed audience twice a day. For the morning show, he eats little pieces of the car and for the late show, he poops the pieces out after passing through his digestive system. The pieces are then sold for outrageous amounts of money and some are made into model replicas of the car he is eating. This is broadcast live on television and Herman’s fame keeps growing.
Herman is narratively paired up with a prostitute named Margo. She works at the hotel where Herman’s car consumption takes place. As the two bond with each other, she offers to have sex with him for free. She has a bit of a car fetish and sleeping with him will be the closest she ever comes to having sex with a car. As the saying goes, you are what you eat. The two becomes friends rather than lovers since they connect at a human level. Both of them attempt to consume something that can’t be entirely consumed. Herman wants to consume a car and Margo wants to consume sexuality itself by sleeping with as many men as possibly. Both of them attempt to fill a void resulting from past experience. Herman is haunted by a childhood trauma that happened in the auto graveyard and Margo was disappointed with her first sexual experience in the back of a sports car with a complete stranger. These are their interpersonal connections. The wider social circumstances link them together too because both are victims of financial exploitation.
Mr. Edge is a businessman who owns the hotel where Herman is eating the car. He is the promoter of the show and also the one who hired Margo to sell her body there to draw customers. Crews uses Mr. Edge to attack the dehumanizing institution of show business. His sole motivation is money and making it through the exploitation of Herman and Margo is his means. He cares nothing about their physical or psychological safety just as long as the money keeps rolling in. In the tradition of P.T. Barnum, he gets rich by making a spectacle out of degradation. If Herman and Margo are paired as objects of exploitation for profit, albeit willing ones, Mr. Edge is equally paired with Herman’s twin brother Mister in the way they both capitalize off Herman’s stunt. Mister sees the potential for getting rich off Herman, elects himself to be his business manager, and bullies Mr. Edge into signing a contract giving him a large percentage of the earnings drawn from the performances. But poetic justice is served when Herman is in too much pain to continue eating the car. Mister, being his identical twin, is forced by Mr. Edge to take Herman’s place on stage without the audience knowing the difference. The results are not pleasant for Mister and you can’t feel sympathy for him because he places money making before family. His wealth derives from using his brother for entertainment, not caring how that might be effecting Herman.
As for the audience, the only reason this kind of entertainment is possible is because millions of people eagerly pay money to watch it. There is something in humanity that is amused by watching people make fools of themselves. It allows us to point our fingers at them and say,”I may not be anything special but at least I’m not the one doing that.” It appeals to our sense of superiority. And as a reading audience we are just as guilty of this as the ones in the ballroom watching Herman eat the car and shit out the pieces. After all, the reason you read this is because you want to watch a guy eat a car. This book confronts you with your own morbid sense of curiosity.
Harry Crews successfully critiques the sleaziness and dehumanization of the entertainment industry. He also critiques the way that cars have become an all consuming fetish in American culture in the way that people celebrate the beauty of the automobiles’ appearance and use, the sentimental attachments people form with their cars, and the fascination with destruction in the form of car crashes and junkyards. But Harry Crews is a humanist and underneath the steely surface of this novel, he finds humanity in the forsaken dreams and past traumas of some of the characters. The world in this book is a rotten world and people like Margo, Herman, and his father are caught up in it. They may have made bad choices, but that is what happens to most people at some time so you can’t fault them for that.
There are two parts of the story that don’t quite work. One is the reason Herman gives for wanting to eat the car. I don’t mean the desire to be famous; I do mean the connection between his childhood trauma and his strange fascination with wanting to devour a motor vehicle. The trauma did involve cars, but I can’t see why he would think that his publicity stunt would compensate for that. The other part is Margo’s self-disclosures. Her explanation of her trade is hard to buy as most prostitutes don’t enter their profession because they love promiscuity. It’s also hard to swallow her explanation for why some prostitutes don’t have gag reflexes (pun intended). It looks like Crews felt he needed to have Margo explain herself, but didn’t have a solid idea of what he wants her to say.
Still, Car is a great book to read. The writing is rough around the edges, but Harry Crews does here what he does best. He lures you in by tempting you with something so sick and absurd that you don’t want to turn away. In the process, he confronts you with observations about human nature you might not have considered otherwise. This novel might comfort you or it might disturb you. It depends on who you are. But never will it bore you. Otherwise, it’s a whole new way of looking at consumer culture.