“I can’t believe they’d let them name their band something like that.” This was a common parental reaction the first time kids in the 1980s brought home a Dead Kennedys record. I’m not sure who “they” are supposed to be. Is there some committee that decides what band names should be allowed? If there isn’t, I’m sure someone in the Reagan administration tried to set one up in those days of the Moral Majority and the Religious Right pulling the president’s strings. In any case, that aforementioned Dead Kennedys record would either end up on the turntable or in the trash depending on how cool your parents were. Lucky for me, my copy of Fresh Fruit for Rotting Vegetables went straight to the stereo and found its way back there thousands of times since then although I’m sure it was annoying enough to my parents, and my neighbors, that they must have considered tossing it in the garbage quite a few times. This is one band whose music was meant to tear up the world and as rock journalist Lester Bangs said, and I paraphrase, “If it doesn’t bother people, I don’t want to listen to it.” Alex Ogg’s Dead Kennedys Fresh Fruit for Rotting Vegetables: The Early Years tells the story of how the band got together and what went into their first LP.
It starts off as a band biography. The scheme and layout are predictable. The original band members, Jello Biafra, East Bay Ray, Klaus Flouride, and Ted, the drummer later replaced by D.H. Pelligro in later years, get introduced; they mostly didn’t come directly from a punk rock background, but then again in 1978 there wasn’t too much punk around anyways. It shouldn’t surprise anyone that surf music is a huge influence on the DK sound, but it might be more surprising how influential Buddy Holly was in the beginning.
Most of the book is told through interviews with band members and associates so at least a couple points should be obvious from the start. One is that lead singer Jello Biafra is a guy who likes to talk a lot and the other is that conflicting accounts of their history are inevitable. Due to disputes both personal and legal, the band members aren’t talking to each other anymore although East Bay Ray and Klaus Flouride appear to have buddied up in opposition to Jello. Klaus Flouride, by the way, is a great stage name because the guy really does look like a dentist. By the end of the book, you get the sense that Jello Biafra and East Bay Ray are two guys who would be difficult to work with so we’re lucky they got anything accomplished at all.
Maybe it was the friction of the band members that brought out the genius level of punk rockmanship they created. After all, no other punk band in 1978 was creating anything so abrasive, angry, confrontational, fast, loud, aggressive, and calculated for maximum controversy as the Dead Kennedys with the exception maybe of the Germs and Bad Brains. The creative process is a central theme throughout the whole story. While the band members differ in their accounts, it does sound like they did their best work when each members was bringing their own unique style into whatever songs they were working on. That creative, democratic process extended through all aspects of the band including stage performance, artwork, management, and naming the band. And you might be surprised to know that they were not the first band to use the name Dead Kennedys.
The lyrical and artistic themes of DK get a good examination here too. With songs titles like “Kill the Poor”, “California Uber Alles”, and “Holiday in Cambodia” you will easily conclude that this is no ordinary rock band. Jello Biafra’s lyrics are works of satire that prod at the hypocrisy and psychosis of American politics, the pathological greed of capitalism, the bullshit of religion, and the hollowness of American culture. The band members give explanations and analyses of what each song on Fresh Fruit for Rotting Vegetables is about. This is probably the most useful part of this book for those unfamiliar with the world view and wicked humor of the band.
The anti-commercial stance of the band is looked at also. With the band name, the musical style, and the offensive lyrics, they were almost guaranteed to get no airplay. Dead Kennedys were a calculated attack on the music industry. In the 1970s, DJ’s and record executives were forcing soft rock, over produced riff rock, and disco down the throats of the listening public. Punk rock rose up in defiance of it all, but the record companies couldn’t effectively market it. Even worse, the bands and their audiences were out of control so when Sid Vicious allegedly murdered Nancy Spungen and the Sex Pistols broke up, they gave up and moved on to other genres. This left a huge gap in the music business because the kids wanted something authentic and stimulating. So in starting the music label of Alternative Tentacles, the Dead Kennedys broke ground once again by allowing bands complete artistic freedom, giving them a chance to be heard without being promoted by the commercial music industry. So we got not only the Dead Kennedys and the first two Butthole Surfers releases, but also works of anti-establishment musicianship from bands like The Fartz, Part Time Christians, and The Crucifucks. If you really want something irritating, check out the five song, 12 inch EP by Teddy and The Frat Girls called I Wanna Be a Man. Dead Kennedys would later attack the music industry more in songs like “MTV Get Off the Air”. The suits in the corporate boardrooms have never forgiven Jello Biafra and I’m sure that’s how he wants it.
On a less exciting note, there is a long section of the book that goes into minute details about the recording of DK’s monumental debut album and early singles. The descriptions of studio equipment and techniques is too much to bear. If you don’t know or care about what goes on in the recording studio, this section is a waste of time. A luddite like me can’t understand any of it and in the end, as long as the vinyl sounds good when I play it, I don’t worry about how it was made. But at least you learn the secret of the producer’s identity; he was listed as Norm in the credits of the album. Don’t expect him to produce your album.
Along with the excessive writing about studio techniques, there is a lot of filler in this book. It has a few band photos that vary in quality. There is some collage artwork by Jello Biafra and Winston Smith that also varies in quality. The black and white format and smallish page size detracts from the quality at times. There are also a few too many photos of the sleeves and vinyl pressings of every edition of Fresh Fruit for Rotting Vegetables and other early singles. Again, they are all in black and white so you can’t really get a feel for how they actually look considering some variants only differ in terms of the colors used. In the end, this project is a little short in content. I don’t know why the author didn’t just make this a full band biography following DK until the time they broke up and a little beyond. The full career of the Dead Kennedys, as well as the artistic output of Jello Biafra and the explosion of the hardcore punk movement didn’t end when Fresh Fruit for Rotting Vegetables was released. That was actually the starting point.
A Jungian psychologist might cast the Dead Kennedys as the shadow side of the human psyche. Actually, they fit the trickster archetype a little more closely. The trickster is the mythological figure that brings chaos into the world, only the trickster doesn’t just rip everything up without a purpose. The trickster functions by causing societies to step outside of their conventions in order to re-evaluate their values. The trickster induces a crisis in order to test a society’s ability to sustain itself during times of stress and challenge. Overcoming the trickster’s madness forces a society to progress. In their artistic critique of America, that is exactly what the Dead Kennedys, and other counter culturalists, have done. Look at the legal troubles they had with the PMRC and the inclusion of H.R. Giger’s Penis Landscape poster in their Frankenchrist album. And all of this was set to great music, provocative enough to initiate a turning point and expansion of punk rock as it entered into its second wave, the hardcore years. Fresh Fruit for Rotting Vegetables may not be the best punk album ever made, but it is one of the most unique and influential. Alex Ogg captures the spirit of its production along wth the rise of the Dead Kennedys. It probably won’t appeal to people outside the DK fan base, hardcore punk nostalgia junkies and collectors, or music historians. It’s not a great book either, but it does have value as a document of an important LP coming from an important time and place.
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