A cult is any group of people you disagree with. That is the
definition of “cult” in The Devil’s Dictionary, a
satirical 19th
century work by Ambrose Bierce. The word “cult” is often used as
an epithet.
I remember in the 1980s when fundamentalist Christians used to say
that punks and goths were cults. (We
used to say the fundamentalists were a cult as well)
But there are cults and then there are cults. High control groups
that use deception for recruitment and social engineering techniques
to manipulate the thoughts and behaviors of their members do exist.
Heaven’s Gate, the Church of Scientology, the Hare Krishnas, and
the Jehovah’s Witnesses all come to mind. Then there are those that
say mind control doesn’t exist and these groups are just ordinary
religions like the Methodists or Presbyterians. They just choose to
worship in different ways. Yeah
right. Try telling that to the ghosts of those who died in Jonestown.
By
now we all know how much people hate our current president Donald
Trump. What baffles the rest of us is how fanatical his followers are
who believe everything he says, worship the toilet
he shits in,
think Melania’s face and
tits are organic, and believe
he is a messianic figure sent to save America from who know what.
Immigrants? Communists? Space
aliens? Whatever. The rest of
us see him as an ordinary demagogue. A failed businessmen, a
criminal, a pervert, and
a bumbling Homer Simpson-type in the early onset stages of frontal
lobe dementia. To us, his followers look and act like they are in a
cult. Psychologist Steven Hassan has been studying cult psychology
for several decades and has decided that MAGA and some followers of
Dementia Don are, in fact, members of a cult. He lays out his case in
The Cult of Trump. The
question now is does Hassan succeed in proving his case?
Steven
Hassan himself has an interesting story. He was once a high-ranking
member of a cult, the Unification Church a.k.a. the Moonies. After
being deprogrammed, he went on to study psychology and now works as a
therapist helping ex-cult members, human trafficking victims, and
domestic abuse survivors cope with their trauma and reorient to
reality. His technique involves making his patients aware of the
mechanics of brainwashing, mind control, and undue influence. He
designed a metric called the BITE Model which is easy to use and can
be applied to any social group to evaluate how authoritarian and
controlling they are. By
using BITE Model metrics, Hassan demonstrates how Trump, MAGA, and
the current Republican party lean in the direction of an
authoritarian mind control cult.
It
all starts with the leader. Trump gets diagnosed as having a
narcissistic personality disorder which is another name for the
clinical, technical diagnosis of anti-social personality disorder.
NPD was originally described by psychologist Eric Fromm who set out
to prove that Hitler was mentally ill. NPD is commonplace among cult
leaders and may actually be a common diagnosis for all of them.
Incidentally, Trump’s father used to take him to a cult-like church
called the Marble Collegiate Church led by Norman Vincent Peale.
Although it was called a church, their teaching had nothing at all to
do with Christianity and had everything to do with magical thinking
and, some would say, methods of committing fraud. Hassan
continues on with the biography of Trump, pointing out the factors
that contributed to his NPD and the patterns that indicate he has
been a cult leader in the making since childhood.
Then
there are the followers in different degrees. The behaviors of
advisors, business associates, cabinet members, family members,
lobbyists, the right wing media, and other assorted entities with bad
intentions are feeding
into this. Hassan also analyzes the MAGA base and how they are
manipulated by those in between them and Trump. He demonstrates the
use of cult mind control techniques in the media and at Trump
rallies. These include love bombing, black and white/false dichotomy
thinking, scapegoating, phobia
inducement, thought stopping phrases, and
other rhetorical tricks. Hassan demonstrates how Neuro Linguistic
Programming (NLP) is used to disarm and soften up the audience. One
example is how Trump will give a speech that inexplicably degenerates
into nonsense. He starts talking about Hannibal Lecter or choosing
whether he wants to be electrocuted or eaten by a shark. Left wing
podcasters have made a big joke out of this and claim it is a symptom
of mental illness. Hassan’s take is something darker.
He claims it is an NLP technique meant to confuse people because when
people are confused or scared they are more vulnerable and open to
suggestion. It might be worth studying patterns of what Trump says
after he spews gibberish to test Hassan’s theory.
Something
else to watch for is the diminishing of individual identity in the
MAGA cult. Cheering and chanting crowds at rallies can act to
suppress individuality thereby merging each individual into a
collective identity that is, if softened up and vulnerable enough,
easily directed in thought and behavior by the person leading the
crowd. Hassan identifies this
as a form of trance. Red MAGA
baseball caps are also used to erase a person’s individuality,
submerging them into a visually
recognizable group which they identify with through emotional
attachment. Cults use uniforms in this way and that is why Hare
Krishnas shave their heads and wear orange robes. That is why female
Wahhabi Muslims wear full black hijab. That is why the Manson Family
shaved their heads, drew X’s
on their foreheads, and sat
in a circle outside the courthouse while their leader was on trial.
Notice that MAGA members wore
bandages on their ears after the first attempt on Trump’s life
during the 2024 campaign. When the group identity supercedes the
individual identity, people are easy prey for mental manipulation.
So
what about individuals who choose to go to Trump rallies and wear
MAGA hats? Hassan would say that cult members choose to join cults,
at least on a superficial level. Cults don’t directly control
people’s minds; instead, the nudge them in the direction they want
them to go in. Stage magic sleight of hand works the same way by
nudging your attention towards what the magician wants us
to see and away from what he
doesn’t want us to see.
Advertising is designed to control people by nudging them too by
preying on their desires and insecurities.
Cult leaders use the same mind control techniques that advertisers
and propagandists do which should tell you something pretty scary
about American society.
Hassan
argues that cult members are actually mentally ill and can be
diagnosed with a disassociative identity disorder. It is the same
thing that causes people to stay in traumatic, abusive relationships.
In colloquial terms it is called “battered wife syndrome”. Cult
members, like victims of mental or physical abuse, disassociate by
creating a false identity, thereby hiding their true self. This
would explain why some cults like est and Rajneeshpuram physically,
verbally, and sexually abuse new recruits as part of the
indoctrination process. But a cult doesn’t need to go to such
extremes to make this disassociation happen; it can be done through
things like hazing rituals, scapegoating, ad
hominem attacks, conspiracy theories, hypnosis,
and repetitive fear
mongering. Fear of shunning works this way too. This is also why
information control is such a big part of indoctrination. A cult
leader doesn’t want you listening to opposing points of view, using
a closed feedback loop to regulate what you think, believe, and feel.
This is what Trump is doing when he tells you not to listen to the
fake news of the mainstream media. This is what internet algorithms
are programmed to do in order to create information silos. Trump
once said at a rally, “Don’t believe what you see or hear.
Believe what I say.” He flat out admitted in public that his
intention is to control people’ssceptions of reality.
Hassan
also says a lot about cults at the macro level of society. There is a
lot of disagreement about cults and whether or not they actually
exist. For the sake of understanding Hassan’s argument we have to
accept his definition of a cult as a group following an authoritarian
leader who uses undue influence to manipulate their follows and
indoctrinate them into believing the leader holds the ultimate truth.
Many cults are religious but also many aren’t. They can be
political like the Symbionese Liberation Army or Lyndon LaRouche.
They can be business-oriented like Mass Level Market Schemes, pyramid
schemes, Amway,
or Koch Industries. They can be therapeutic like est, Synanon,
or Scientology. They can also
be political at the national level like Saudi Arabia, North Korea,
the Soviet Union, or Hitler’s Germany. Hassan uses his metric to
identify MAGA and the Trump movement as a personality cult with
elements of religious, business, and political cults mixed in. The
consolidation of those institutional elements is also a standard,
traditional definition of political fascism.
Aside
from the MAGA
rank and file, the Trump movement acts as an umbrella group that
unites several cults and cult-like groups under one banner. Hassan
identifies several of these
groups as having direct ties to Trump. They include well-known cults
like the Moonies, Scientology, and Falun Gong. Fundamentalist
Christian cults like the Pentecostals, New Apostolic
Reformationists/Dominionists, and Opus Dei who have two Trump
appointed members on the Supreme Court and one cabinet member named
Bill Bar who is Trump’s ex-Attorney General. The Heritage
Foundation, who designed
Project 2025, literally wants
to turn America into a white Christian nationalist dictatorship, a
Christian version of Saudi Arabia or Iran. White supremacist and
neo-Nazi groups are also all in with the Trump cult as are some sects
of Ultraorthodox Jews. Ayn Rand libertarian groups are mentioned as
well as paramilitary and militia brownshirt groups like the Proud
Boys, the Oath Keepers, and the Boogaloo Bois. Brief
mentioln is made of Qanon. Through
not mentioned in this book, National Security Advisor Michael Flynn,
who was also a CIA operative in charge of PSYOPS, is an associate of
the Montana new age doomsday cult the Church Universal Triumphant.
Hassan’s
method is to identify techniques of cult mind control, show how they
are used by other cults, and then show how they are used by Trump and
his cohorts. This serves two functions: one is to make it easy to
show MAGA members how they are falling into the same patterns as cult
members always have and the other is to raise awareness among
non-cult members about manipulation techniques on the principle that
such awareness makes it more difficult for a person to have their
mind controlled. Afer all,
most cult members don’t know they are in a cult. They think they
are following the truth when in fact they are being tricked into
following a lie. And not just any lie, but one that can waste their
lives and lead to devastation and destruction.
So
does Steven Hassan succeed in proving MAGA is a cult? Yes he provides
enough plausible evidence to support that claim but it
is qualified with Hassan’s
own admissions that MAGA is not quite as authoritarian as the Moonies
or Scientology and also that not everybody who voted for Trump or
supports him in any way is a member of a cult. The further away from
Trump you are, physically or psychologically, the less you are under
his spell.
But
not all is well with this book. None of it is based on primary
research. A lot of the evidence supporting the analysis of Trump’s
personality is anecdotal and taken from the memoirs of Omorosa
Manigault Newman and Tony Schwartz, the ghostwriter of The
Art Of the Deal. He never
reports any information from primary sources, asdide from his
experience in the Moonies, like MAGA members or ex-members. He would
have benefited from providing a case study or two to demonstrate how
the mind control process works. Hassan
does identify clear patterns of similarity between Trump and MAGA in
comparison to other dictatorships and cults, but
he doesn’t depend on large
data sets to prove his point. Hassan goes wide but not so deep.
Also
a lot of these mind control techniques are common
logical fallacies familiar to anyone who
knows about logic or
rhetoric. He could have
emphasized
that while most people mistakenly use logical fallacies due to a lack
of self awareness, cult leaders, advertisers, propagandists,
politicians, and whatever manipulative
jerk you dated during high
school deliberately craft them and exaggerate them because they work
so effectively at guiding
people’s emotions and perceptions.
Of course his intention is to reach a general audience, not a
committee of scholars and researchers, so he can be forgiven for
writing an overly simplified book. And since literacy and IQ levels
have dropped sharply since the cell phone came on the market (I like
to call it a DLD or Digital Lobotomy Device), you can’t expect this
to be an intellectually rigorous study considering the message is
being pitched to ordinary mooks on the street, most of which never
bother reading a book anyways. This book is also a bit dated since it
was written during the first half of Trump’s first term in office.
Hassan’s message obviously didn’t get through
seeing as Toddler
Trump won again in 2024. The
American democratic republic has ended. The idiocracy is upon us.
In
closing, I’ll say that cult leaders and dictators are a lot like
Mickey Mouse in the Walt Disney movie Fantasia. Mickey
Mouse dons a wizard’s costume and casts a spell that makes a broom
replicate itself an infinite number of times over. Then he commands
the cloned brooms
to do his menial tasks for him. This is what cult leaders think of
their followers. They erase their individuality and make them do
their shitwork while taking their money and living it up in places
like Mar a Lago and Epstein Island. Cult leaders are only after three
things: sex, money, and power. That’s what Trump wants and he
doesn’t give a rat’s ass about you or anybody else but himself.
But remember that in Fantasia Mickey
Mouse’s brooms go out of control and after they are destroyed he is
nothing but an ordinary mouse. Not
a wizard. Just a mouse. Trump is just a dumb old man with a stupid
looking haircut. He’s getting weaker by the day.
Cults don’t last forever. Dementia Don will die soon. MAGA won’t
be around much longer. I am seriously worried about what state the
world will be in when this is all over though. It’s hard to imagine
we’re on the road to anything good.